Links

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Ubersuggest is a keyword research tool by well known industry man, Neil Patel. Based on your input, it provides keyword suggestions, estimations of search volume, CPC rates, and keyword competition in both paid and organic contexts. Best of all, this information is provided for free.

An all-in-one SEO tool which gives you all the important functionality, with best-in-class data and analysis on a wealth of aspects of your site: organic keyword and pay-per-click advertising research, backlink analysis, and technical optimizations. SEMrush really shines when you enter a competitor's domain - you'll be presented with their best keywords, and performance reports. It also allows you to analyse your competitors' ad keywords and budgets. On top of this it provides an advanced site audit tool, a social media tracker and poster, including post scheduling and analysis, brand mention monitoring and more.

Raven has a suite of tools including site audits, backlink reports, and automated marketing reports. It can pull in data from Google Analytics, AdWords, Search Console, and social ads like Facebook and Twitter. As a site auditor, it identifies technical issues and metrics like page speed and mobile usability.

This is a tool for local SEO, with Google My Business auditing, review monitoring on recommendation sites like Yelp and Tripadvisor, and citation building and tracking. They also handling submitting your site to business directories and mapping services.

An incredible tool in the form of a browser extension which adds search volume, cost-per-click, and keyword competition data to a variety of websites, like Google, Google Trends, Answer The Public, Google Keyword Planner, and more. This is more powerful than it might seem - it's a great time saver that allows you to see the keyword analysis without switching between your tools, and for free.

This one's a bit different, it utilizes the auto-complete feature on Google and Bing to identify and track long-tail keywords, with a visualisation breaking up the queries into who/what/where/why/how categories.

If the name didn't give it away, SpyFu is a keyword research tool with a focus on analysing your competitors keywords, showing you what keywords your competitors pay for (or rank for organically), the amount of clicks they get, and how much they pay. It also allows you to monitor your competitors for AdWords campaigns, letting you know when ad spend changes, as well as informing you of competitor's keywords that you're not competing on. One wonders how they come across this data, but they come highly recommended from around the web. Admirably, SpyFu offers a no-nonsense approach to paying for their services, with low costs and unlimited data and downloads.

Serpstat is a general SEO tool providing position tracking, backlink analysis, competitor research, and a site audit. The keyword research identifies Google volume, competition, and cost-per-click rates. It also provides analysis on niche questions. For backlink analysis, Serpstat gives a detailed report on referring domains, backlinks with historical charts, and a quality score or rank. Serpstat also provides a site audit functionality, identifying errors and recommendations, analysing meta tags, headings, redirects, accessibility, and inbound links. It's error reports are detailed and instruct you on how to fix them. The cheapest tier provides a generous amount of data at a price that won't put you out of business.

KWFinder provides a detailed keyword analysis and report, including historical trends, search volumes, and cost-per-click information. It also analyzes the sites in the search results for authority and other ranking information. Of particular interest is their long tail keyword analysis which identifies those not targeted by your competitors.

Google's Keyword Planner would have the most accurate data, one would assume. All the same, they don't make the full detail available to everyone - the amount of searches isn't shown as an exact number, but as a broad range, which makes it far less useful. The tool still provides you with excellent keyword suggestions, allows you to monitor keyword trends, and see how the volumes change over time.

A well-presented analysis of your backlinks, including domains, anchor text and URLs, and a comparison tool. You get a preview of data for free, expandable to a basic analysis by registering - also for free - and much more data when you pay a fair price.