SEO resources

A collection of information and tools for search engine optimisation, or search engine marketers.

A solid set of guides is available as well as tips coming straight from authoritative sources, like Google itself, including the one and only Matt Cutts.

Research how your site is doing with backlink research tools and SEO analysis tools. WooRank stands out in particular in providing a wealth of information that'll help you optimise your site for search engines.

SEO is often a misinformation minefield, so try to keep things cited and appropriate - oh, and don't spam your own high keyword density outsourced articles. :)

Feel free to add more as you find them.

SEO tip with references

Matt Cutts explains that freshness is only 1 of 200 signals, and unless you're competing with a news site, like The Verge, you're not going to need to be fresh.

Google differentiates between queries that deserve freshness (e.g., earthquakes) and non-fresh-deserving queries.

SEO guides

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Presented in non-technical language, an excellent article from a BBC employee about SEO techniques employed there

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Google's official guidelines for webmasters to help Google index your site effectively.

A detailed list of dos and don'ts - an essential read for any publisher.

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A large, detailed PDF guide on optimising your site for search engines.

Most relevant for Google, but also applicable to other search engines.

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The definitive beginner's guide to SEO from SEOmoz, arguably the top resource on SEO

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Useful videos with information and tools to help you increase your Google ranking

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A video from Google Webmaster Help on YouTube with some useful tips on SEO.

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Google's official guide on outsourcing your SEO.

Lots of useful information, much of it warning you off shady SEO people.

Website SEO analysis tools

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WooRank is a tool that returns an extremely detailed analysis of your website from many varied angles that influence search engine rank

This ranges from social impact, valid markup, keyword analysis, usability analysis, security and mobile concerns

A very functional interface that clearly indicates any possible problems

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Pagelocity is a Web Page Optimization and Performance tool for web developers, designers and web site owners. It provides an in-depth analysis about a web page covering the following: social metrics, on-page SEO, web page resources, HTML/CSS insights and competitive analysis.

See also

Related Things

Element (Types)
Element of (Pages)