skintor - Things

Points: 72

Ubersuggest is a keyword research tool by well known industry man, Neil Patel.

Based on your input, it provides keyword suggestions, estimations of search volume, CPC rates, and keyword competition in both paid and organic contexts.

Best of all, this information is provided for free.

Teaches how to use pure content marketing to drive traffic to a business' website, in order to build a business with zero advertising.

The following are books recommended for people who want to learn about SEO, link building, keyword analysis, and more.

An all-in-one SEO tool which gives you all the important functionality, with best-in-class data and analysis on a wealth of aspects of your site: organic keyword and pay-per-click advertising research, backlink analysis, and technical optimizations....

2 Raven

Raven has a suite of tools including site audits, backlink reports, and automated marketing reports. It can pull in data from Google Analytics, AdWords, Search Console, and social ads like Facebook and Twitter.

As a site auditor, it identifies technical issues and metrics like page speed and mobile usability.

This is a tool for local SEO, with Google My Business auditing, review monitoring on recommendation sites like Yelp and Tripadvisor, and citation building and tracking. They also handling submitting your site to business directories and mapping services.

Dareboost provides an easy website optimization report, detailing errors and performance metrics. It includes the ability to monitor your site, so you can look back at historical performance, and receive regular reports to your inbox.

Particularly of interest, it allows you to compare your website's performance with a competitor's.

An incredible tool in the form of a browser extension which adds search volume, cost-per-click, and keyword competition data to a variety of websites, like Google, Google Trends, Answer The Public, Google Keyword Planner, and more.

This is more powerful than it might seem - it's a great time saver that allows you to see the keyword analysis without switching between your tools, and for free.

This one's a bit different, it utilizes the auto-complete feature on Google and Bing to identify and track long-tail keywords, with a visualisation breaking up the queries into who/what/where/why/how categories.

2 SpyFu

If the name didn't give it away, SpyFu is a keyword research tool with a focus on analysing your competitors keywords, showing you what keywords your competitors pay for (or rank for organically), the amount of clicks they get, and how much they pay.

It also allows you to monitor your competitors for AdWords campaigns, letting you know when ad spend changes, as well as informing you of competitor's keywords that you're not competing on....

Serpstat is a general SEO tool providing position tracking, backlink analysis, competitor research, and a site audit.

The keyword research identifies Google volume, competition, and cost-per-click rates. It also provides analysis on niche questions.

For backlink analysis, Serpstat gives a detailed report on referring domains, backlinks with historical charts, and a quality score or rank....

KWFinder provides a detailed keyword analysis and report, including historical trends, search volumes, and cost-per-click information. It also analyzes the sites in the search results for authority and other ranking information.

Of particular interest is their long tail keyword analysis which identifies those not targeted by your competitors.

This tool provides a detailed information on keywords, and shockingly, provides a decent amount of information for free.

It includes search volumes on Google as well as Bing/Yahoo, cost-per-click and monthly value information for advertising. It also includes the same data for UK search.

Google's Keyword Planner would have the most accurate data, one would assume. All the same, they don't make the full detail available to everyone - the amount of searches isn't shown as an exact number, but as a broad range, which makes it far less useful.

The tool still provides you with excellent keyword suggestions, allows you to monitor keyword trends, and see how the volumes change over time.

Formulating your SEO strategy requires that you know how your target audience is searching on Google. This is where keyword research tools come in. While the big tools like SEMrush and Ahrefs provide deep keyword analysis, the price of these tools make them beyond the reach of your average business owner....

A well-presented analysis of your backlinks, including domains, anchor text and URLs, and a comparison tool.

You get a preview of data for free, expandable to a basic analysis by registering - also for free - and much more data when you pay a fair price.

A free Chrome browser extension which gives an SEO summary for the page you're viewing in your browser, or a more detailed listing of information with a click providing a pretty detailed overview, including search engine performance, domain analysis, and social analysis.

Also analyzes content for keyword density.

This tool allows you to bulk check the Domain Authority and Page Authority of a number of sites in one go - a nice time saving tool if you manage a lot of sites. The metric itself comes from Moz.

For free, it allows you to bulk check up to 10 sites.

An advanced, paid tool which includes detailed analysis of your site's backlinks and their quality. Also includes competitor research and site auditing.

Focuses on avoiding Google penalties, with an innovative tool which simulates the risk of a potential new link.

Another innovative tool presents information on how quickly your site is building links so you can compare with your competitors and make sure you're winning the race.

A guide to link building, perhaps the most important SEO activity one can perform (apart from having quality content.) From Moz, a prolific organisation with significant SEO experience. Details the fundamentals, goes into the strategies and tools, and lists out some methods of tracking performance.

Provides a wealth of information, actually for free. They link off to a more advanced paid tool, but the amount of data you get for free here is pretty substantial, especially compared to the competition....

Get your site to ranking with this list of the best tools in the SEO world.

If you're just starting out, there's some high quality guides for newbies provided by the likes of Google itself and Moz, a popular authority in the space....

3 Ahrefs

Ahrefs is widely renowned, and near-unparalleled. However this quality comes at a steep price. At the core, they allow you to analyze your competitor's site, learn what factors are effecting their ability to rank on Google, and therefore what you can do to compete....