SpyFu
If the name didn’t give it away, SpyFu is a keyword research tool with a focus on analysing your competitors keywords, showing you what keywords your competitors pay for (or rank for organically), the amount of clicks they get, and how much they pay.
It also allows you to monitor your competitors for AdWords campaigns, letting you know when ad spend changes, as well as informing you of competitor’s keywords that you’re not competing on.
One wonders how they come across this data, but they come highly recommended from around the web.
Admirably, SpyFu offers a no-nonsense approach to paying for their services, with low costs and unlimited data and downloads.
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Nice overview of SpyFu and its strengths for keyword and competitor research.
In practice, I’ve seen many marketers pair keyword tools like SpyFu with an ad-intelligence platform such as AdSpyder when they want deeper visibility into competitor ad creatives, messaging angles, and landing pages.
SpyFu works well for understanding keywords and spend trends, while AdSpyder adds creative-level insights that can be useful for PPC teams looking for real ad inspiration alongside data.