The hoops you'll have to jump through to use your domain with AMP
For three years, AMP pages have appeared with Google’s domain in the address bar. Now, there’s a way around it.
We explore how hard is it to get your domain back.
AMP
The AMP framework, created by Google, formerly known as Accelerated Mobile Pages.
Google, by far AMP’s biggest backer, has pressured publishers to adopt the framework by denying them access to the top of their search results page unless they use AMP.
Given Google’s position as the way most people access the web, and their clout behind the scenes of the technical aspects of AMP, there’s a real danger of an unprecedented centralization of control over how the web is built.
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