SEO tools

5   ~ Page posted 18 Jan 2013 by skintor  

Get your site to ranking with this list of the best tools in the SEO world.

If you're just starting out, there's some high quality guides for newbies provided by the likes of Google itself and Moz, a popular authority in the space.

Whether you want to analyze your own site's backlinks or pry into who's linking to your competitor, there's plenty of tools out there, presenting various analyses and reports, ranging from free basic tools to pricey tools used by the biggest agencies.

SEO audit tools analyze your site for opportunities, returning detailed reports on any errors or issues on your sites, the performance of your pages and what optimizations you can perform, how your site fares on mobile, SEO concerns like meta tags, and headings, and more.

Use keyword research tools to find keyword suggestions for your niche, or to snoop into the keywords targeted by your competitors. Look into search volumes, competition levels, and details on related cost-per-click campaigns.

SEO audit tools

WooRank is a tool that returns an extremely detailed analysis of your website from many varied angles that influence search engine rank

This ranges from social impact, valid markup, keyword analysis, usability analysis, security and mobile concerns

A very functional interface that clearly indicates any possible problems

An all-in-one SEO tool which gives you all the important functionality, with best-in-class data and analysis on a wealth of aspects of your site: organic keyword and pay-per-click advertising research, backlink analysis, and technical optimizations.

SEMrush really shines when you enter a competitor's domain - you'll be presented with their best keywords, and performance reports. It also allows you to analyse your competitors' ad keywords and budgets.

On top of this it provides an advanced site audit tool, a social media tracker and poster, including post scheduling and analysis, brand mention monitoring and more.

Ahrefs is widely renowned, and near-unparalleled. However this quality comes at a steep price. At the core, they allow you to analyze your competitor's site, learn what factors are effecting their ability to rank on Google, and therefore what you can do to compete.

This is primarily done with backlink analysis, but Ahrefs includes an overall competitor analysis, along with keyword, and content analysis. You can analyse your competitor's top pages, and even compare their top keywords with the keywords on your own site, to identify gaps in your content.

Ahrefs also includes an advanced keyword research tool, identifying search volumes and cost-per-click.

Serpstat is a general SEO tool providing position tracking, backlink analysis, competitor research, and a site audit.

The keyword research identifies Google volume, competition, and cost-per-click rates. It also provides analysis on niche questions.

For backlink analysis, Serpstat gives a detailed report on referring domains, backlinks with historical charts, and a quality score or rank.

Serpstat also provides a site audit functionality, identifying errors and recommendations, analysing meta tags, headings, redirects, accessibility, and inbound links. It's error reports are detailed and instruct you on how to fix them.

The cheapest tier provides a generous amount of data at a price that won't put you out of business.

This is a tool for local SEO, with Google My Business auditing, review monitoring on recommendation sites like Yelp and Tripadvisor, and citation building and tracking. They also handling submitting your site to business directories and mapping services.

Raven has a suite of tools including site audits, backlink reports, and automated marketing reports. It can pull in data from Google Analytics, AdWords, Search Console, and social ads like Facebook and Twitter.

As a site auditor, it identifies technical issues and metrics like page speed and mobile usability.

Dareboost provides an easy website optimization report, detailing errors and performance metrics. It includes the ability to monitor your site, so you can look back at historical performance, and receive regular reports to your inbox.

Particularly of interest, it allows you to compare your website's performance with a competitor's.

Pagelocity is a Web Page Optimization and Performance tool for web developers, designers and web site owners. It provides an in-depth analysis about a web page covering the following: social metrics, on-page SEO, web page resources, HTML/CSS insights and competitive analysis.

SEO keyword tools

An all-in-one SEO tool which gives you all the important functionality, with best-in-class data and analysis on a wealth of aspects of your site: organic keyword and pay-per-click advertising research, backlink analysis, and technical optimizations.

SEMrush really shines when you enter a competitor's domain - you'll be presented with their best keywords, and performance reports. It also allows you to analyse your competitors' ad keywords and budgets.

On top of this it provides an advanced site audit tool, a social media tracker and poster, including post scheduling and analysis, brand mention monitoring and more.

Ahrefs is widely renowned, and near-unparalleled. However this quality comes at a steep price. At the core, they allow you to analyze your competitor's site, learn what factors are effecting their ability to rank on Google, and therefore what you can do to compete.

This is primarily done with backlink analysis, but Ahrefs includes an overall competitor analysis, along with keyword, and content analysis. You can analyse your competitor's top pages, and even compare their top keywords with the keywords on your own site, to identify gaps in your content.

Ahrefs also includes an advanced keyword research tool, identifying search volumes and cost-per-click.

Google's Keyword Planner would have the most accurate data, one would assume. All the same, they don't make the full detail available to everyone - the amount of searches isn't shown as an exact number, but as a broad range, which makes it far less useful.

The tool still provides you with excellent keyword suggestions, allows you to monitor keyword trends, and see how the volumes change over time.

If the name didn't give it away, SpyFu is a keyword research tool with a focus on analysing your competitors keywords, showing you what keywords your competitors pay for (or rank for organically), the amount of clicks they get, and how much they pay.

It also allows you to monitor your competitors for AdWords campaigns, letting you know when ad spend changes, as well as informing you of competitor's keywords that you're not competing on.

One wonders how they come across this data, but they come highly recommended from around the web.

Admirably, SpyFu offers a no-nonsense approach to paying for their services, with low costs and unlimited data and downloads.

An incredible tool in the form of a browser extension which adds search volume, cost-per-click, and keyword competition data to a variety of websites, like Google, Google Trends, Answer The Public, Google Keyword Planner, and more.

This is more powerful than it might seem - it's a great time saver that allows you to see the keyword analysis without switching between your tools, and for free.

KWFinder provides a detailed keyword analysis and report, including historical trends, search volumes, and cost-per-click information. It also analyzes the sites in the search results for authority and other ranking information.

Of particular interest is their long tail keyword analysis which identifies those not targeted by your competitors.

Serpstat is a general SEO tool providing position tracking, backlink analysis, competitor research, and a site audit.

The keyword research identifies Google volume, competition, and cost-per-click rates. It also provides analysis on niche questions.

For backlink analysis, Serpstat gives a detailed report on referring domains, backlinks with historical charts, and a quality score or rank.

Serpstat also provides a site audit functionality, identifying errors and recommendations, analysing meta tags, headings, redirects, accessibility, and inbound links. It's error reports are detailed and instruct you on how to fix them.

The cheapest tier provides a generous amount of data at a price that won't put you out of business.

This one's a bit different, it utilizes the auto-complete feature on Google and Bing to identify and track long-tail keywords, with a visualisation breaking up the queries into who/what/where/why/how categories.

This tool provides a detailed information on keywords, and shockingly, provides a decent amount of information for free.

It includes search volumes on Google as well as Bing/Yahoo, cost-per-click and monthly value information for advertising. It also includes the same data for UK search.

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